"Cowardice asks the question...is it safe? Expediency asks the question...is it politic? Vanity asks the question...is it popular? But conscience asks the question...is it right? And there comes a time when one must take a position that is neither safe, nor politic, nor popular but one must take it because it is right." ~Dr. Martin Luther King

Monday 9 May 2011

On The Face Of It

Marie Watson has left a new comment on your post "An Event in Our Town's Business":

“After the Banner was sold it continued and actually improved as a newspaper for a while. Then when all other competition vanished, it hardly even pretended.”

Sorry, Evelyn, but the Auroran, with its clashing typeface sizes, sycophantic photo captions and limited “news” has been “pretending” for years as well.

Printing photos of local politicians and letters to the editor is not journalism --- it’s a hard-copy blog.

I don't find this event sad at all


The comment re-calls what a local newpaper means to many. It's always a bit of a shock when I hear the force of outrage about what someone has seen or not seen in the paper. Where it comes from I don't know but people do have a sense of proprietary ownership of their local newspaper.

It means so much to see a son or daughter's name appear, even if it's just in a team listing. A clipping becomes a keepsake.

Marie looks at The Auroran with a professional eye.No doubt if Marie was the owner,publisher and editor, it would have a completely different look.It might even have a wider readership. But we can't know that for sure.

I do know, in lineage of news and Aurora commentary,The Auroran far exceeds anything offered by the competition. And it does reach every home in Aurora.

Something else we know is whatever it is, it has a market value solely due to the energy and creativity of it's erswhile owner and his team.

It may be just a hard-copy blog. It may be that's all it could be.But if it made people pause for however long it took, to read what it had to offer,that's a lot more than publications ten times it's size have accomplished since they decided world news is more important that what is actually happening in our own immediate neighbourhood and within our own sphere of influence.

It's not going to happen soon. But when the changeover takes place, no doubt the little hard-copy blog will change to reflect the ideas and priorities of its next editor.

Like it or not.... we will become..... accustomed to her face.


christopher watts said...

I empathize with Watson's comments regarding the Auroran's layout and typeface concerns,
but as you have addressed the paper succeeds where its competition fails and that is substance.

The Auroran's readers are happy to overlook the papers style because in print news there is competition when it comes to content.

The Era Banner is is the great pretender when it comes to news, they don't invest in it. One only has to read one Sean Pearce article to understand what they consider news to be. Everyone know that the paper is immediately blue-boxed save for some of the Thursday ads.

And as for "Snap Media", well they are the go to for printing photos of politicians and botoxed wannabes.

Perhaps that is what Watson prefers, and she should be more than happy to know that she has options.

As for being a "hard copy blog" Marie couldn't be more wrong, she is obviously not familiar with blogs and the differences between them and traditional news.

The Auroran could definitely benefit from expanding its online presence given its reader base, there is no doubt in my mind that with this recent change-over there is great opportunity for the Aurorna to grow in this area and many others, yet remain one of the strong local news sources for our town.

Like Watson I don't find the event sad either.

It's exciting, for the readers, and everyone that calls Aurora "Out Town".

I am happy to contribute in whatever form it takes.

LivingInAurora.ca said...

Well, I enjoy this hard-copy blog every time I get it (except this week, for some reason did not reach me). The professional articles are just too boring ... You are so right, it always feels good to see name of someone you know. Anna :)