Once upon a time....a long time....a panel of candidates were  asked a question; Why are you running for council.

The second candidate to answer simply stated; For the money.

For a space of seconds time stood still. All the air got sucked out of the room.

I remember the name,the face, and placement at the table.I don't remember the room, the year or the election.

I do remember the candidate was not elected.

The Regional seat in Newmarket is being contested. Web site and Facebook utilized....Focussed entirely on the current Regional Councillor.

The attack is ferocious.

Even as a bystander the battering is sufficient to make one reel back on one's heels

The challenger is not an incumbent.  Therefore,no record of votes or positions on town issues.

The name is familiar on Facebook. But no recollection of comments on local issues.....not on Facebook.

It's of interest  as an example of social media use in  local political campaign. It's not the same as
Party politics.

It doesn't immediately suggest positive use. I ploughed through a substantial amount  before purpose became obvious.

First came  shock and depth of hostility.  Second  realization of what it was about.

Then the thought occurred , as a politician, how might one combat an attack like that ?